There’s been a lot of media attention on the subject of cyber bullying and sexting. And some great resources like Cybersmart have been developed to help families and young people manage their presence online.

What I want to blog about today, is the pain of being a teenager in the Facebook generation.

I am so grateful Facebook wasn’t around when I was in my teens.

I was a diary-keeping gal. And a photo-taking gal. I have hundreds of photos of my girlfriends and I, in very bad acid wash jeans, perms and knitted jumpers. Wearing braces, sporting spots, holding up Midnight Oil tickets, reading Dolly magazine, drinking cask wine, and all the things you generally want to forget now ...

If Facebook had been around, I would have undoubtedly been growing up online, sharing every painful experience and gauche thought, stumbling through relationships and avowing to the world that I wanted to dedicate myself to saving the seals.

Instead, I’m 40 years old and have reluctantly accepted the friend requests of a few teenagers. And their status updates make me squirm. It’s natural for teenagers to struggle along through puberty, to feel hyper sensitive at times, or like they can’t do anything right. But somebody needs to guide them and advise them: YOU DON’T HAVE TO SHARE IT ALL ON FACEBOOK.

Let’s put together a 101 for teens. A 101 that will save them pain later on. Just as we do with career advice, or relationship advice. My top 3?

1.Less is more. Don’t give us a blow by blow – the highlights will do. Don’t post every photo, just the best one.
2.It CAN happen if it doesn’t happen on Facebook. Make sure you enjoy your time in the real world. Don’t get hung up on recording everything for your Facebook friends. Keep some things to yourself – it makes it more special. And you’ll look cooler. Not desperate.
3.Think of your Page in 10 years time. This is a digital record of your life that your future husband/wife/children/employers might read. Don’t argue with people online. Don’t wail at the world when your boyfriend dumps you. What seems like a disaster today will only be a blip in a few months time. Take a breath before you post. Write it down somewhere else if that makes you feel better.

What do you think? What would you say to the Teenage You?

I’d find it hard to be a journalist today.

Journalism is a fantastic career. I’ve got a BA in Journalism and played around in a role with the Rural Press for a wee while. Good journalists are inquisitive and energetic, and can be cynical and circumspect (which helps). Quite often, they’re eloquent writers who are passionate about communicating.

In other words, they like to be heard.

The reason I’d find it hard to be a journo, today? I don’t know if I could juggle the tug of social media with the demands of my media managers.

The world is changing for journalists.

In the traditional world of journalism, you get a story, write it up, submit to your editor, and if it’s good enough it’s published or broadcast. There’s a variety of means to distribute the news, and above all you always want to beat the competition.

But now we’ve got Twitter, right? It’s an instant broadcast medium. I’ve written on this blog before, that I’ve often received my newsbreaks on Twitter. Heck, people are taking it into their own hands now: this week Malcolm Turnbull announced his resignation on Twitter and Jim Carrey announced his divorce (not from Turnbull, but from Jenny McCarthey).

How do journalists feel about that?

Pretty darn frustrated and conflicted, is my guess.

How does it feel to sit on a ‘scoop’ while your story is edited, prepared for print or broadcast? You could easily share the news instantly on Twitter. But you have an obligation to your company, right? You need to follow their content model. Even if you have an online presence – say, an AdelaideNow – your story still takes more time to write up and post than a 140 character tweet.

This is just one of many issues facing journalism today – other vexing issues include paid/unpaid content, copyright, relevance and interactivity – all too complex for me to go into today! I don’t know what the answer is, but it seems to me that journalists need more forbearance and nouse than ever before.

On election day in South Australia, I take a last-minute look at what political candidates have been doing on Twitter.

This is a follow up to my ‘Politicians and Twitter’ blog a few weeks ago ...

Premier Mike Rann hasn’t tweeted for past two days. Too much to do, to tweet? I would’ve thought using your own direct broadcast channel and conversing with the electorate was more important now, than it ever was. Would have loved to see tweets from the Premier sharing insights like:

• What’s it like, the night before the election?
• How does he feel, going into the polling booth?
• Is he glad election day has finally come?
• What’s his message to the electorate today?
• What party does he have planned tonight? What happens if he loses?

The Premier’s Twitter account did contain a few Twitpics recently – not terribly insightful – and he also attempted to start a #premiermikerann hashtag that didn’t turn out to be too popular.

Opposition Leader and Premier-hopeful Isobel Redmond hasn’t tweeted for the past three days, and the last tweet seems to be clarifying a policy. In fact, her last few tweets are attempting to clear up what’s she’s called “incorrect” media reports. Not a good look to leave on your Twitter page. Why not some positive announcements and tweet interaction with your voters, going into election day?

On the plus side, Ms Redmond did respond to some tweet queries from others, and used the #saelection hashtag – fantastic way to be part of the community stream on the topic. (I’d love to see her team load a branded Twitter background for her, though. You’ve got to use every opportunity to brand yourself, people!)

Michael Wright continues to be largely a conduit for the Premier’s tweets (why bother – I guess he’s playing it safe?); Mark Parnell hadn’t tweeted for the past four days.

Jamie Briggs has been tweeting regularly throughout the election period, including today, commenting on a “great feeling”. He’s had a consistent tweet theme : “rann's time is up and redmond is ready” .. did you notice?

Best examples include Kat Nicholson for Gamers4Croydon regularly tweets, replies, uses hashtags and posts twitpics. And Dr Jane Lomax-Smith continues to communicate to a high standard, today sending out a few tweets about what she’s doing on election morning and feeling “buoyed by level of support today” .

What I’d like to see happen on Day 1 of the new government:
The communications team sits down and starts to work out how to best use social media to engage with the people who put them there.

What have you seen happening on Twitter during the #SAelection?

I was staring at my PC screen recently.

Staring at an owl wearing a hard hat. Hootsuite was down for maintenance and it was darn annoying.

It brought home the fact that I rely on Hootsuite a great deal to manage multiple social media accounts. Many of us do it now – we’re using Hootsuite, Tweetdeck, Seesmic, Facebook, YouTube, FlickR, YouTube, Blogger – for business.

When our telephone line goes down, we call our phone provider. If the electricity fizzles out, we call the building manager. If the newspaper doesn’t get delivered to the office on time, we can call the newsagent and ask what’s going on. They’re all being paid by us. They’ve got service agreements with us. And there are consequences to those services being unavailable.

But when happens when our free online tools fall over?

Not much.

Services like Hootsuite, quite rightly, do not promise they’ll always be there for you. In its terms, owner Invoke Media states in part:

“Your use of the Service is at your sole risk. The service is provided on an "as is" and "as available" basis ... Invoke Media does not warrant that (i) the service will meet your specific requirements, (ii) the service will be uninterrupted, timely, secure, or error-free, (iii) the results that may be obtained from the use of the service will be accurate or reliable, (iv) the quality of any products, services, information, or other material purchased or obtained by you through the service will meet your expectations ...” http://hootsuite.com/terms

But it’s no fickle matter if these services are unavailable. Increasingly, we’re relying on free social platforms as main communication channels. We’ve all read about major companies like Pepsi, Coca Cola, Ford and Holden devoting more resources to sites like Facebook, rather than official sites. When these online tools are gone, it’s an interruption to our services.

Imagine a world where social media is ‘taken away’ (hideous, isn’t it?) The Social Media God decides the experiment is over, and we all need to go back and play on our standard dotcoms.

Boom! In an instant, you’ve lost your thousands of Fans – their names, locations, likes and dislikes. You’ve lost all the comments you’ve been gathering, all the interaction you’ve built up. You’ve lost photos and videos. Not to mention search engine listings.

That’s why it’s important to back up that information. How many of us do that? When was the last time you archived a social media account? (I’m making a mental note ...)

What better time to take a look at state politicians’ tweets than now - at the official beginning of the South Australian election period?

It’s fantastic that some pollies have delved into social media, using platforms like Twitter. This means they get it – right?

Er ... maybe not.

Taking a cursory look at some SA politicians tweets, it appears they use Twitter as a broadcasting platform rather than as an opportunity for conversation. They broadcast messages about themselves and only seldom do they publicly reply to followers, or retweet others.

Now, I’m not sure whether the pollies are only direct replying (DM) to their constituents. So I can’t categorically say they’re using one-way communication on Twitter. But to the general public, that’s how it appears.

This means most SA politicians haven’t really grasped what Twitter is about – that it’s a conversation. It’s not an opportunity for them to spout their views / tell us where they are / have a go at the opposition and then log off.

Let’s look at a few examples:
http://twitter.com/premiermikerann
There’s very little two-way interaction from South Australia’s current Premier. His Twitter account is full of paragraphs about what he’s doing, but you have to trawl thoroughly to see a single Reply to anyone else.

If you use search.twitter.com and look for @premiermikerann you will see that others are tweeting the Premier, asking him questions and sharing their opinion. Does he respond directly and privately? Or not at all? Who knows?

http://twitter.com/isobelredmond
The would-be Premier and Leader of the SA Liberal Party appears to be relatively new to Twitter. Similarly to Mike Rann, there is little interaction and conversation with followers on her Twitter account. And again, if you go to search.twitter.com it’s easy to see that people are asking her questions and trying to interact.

The following MPs have scant public interaction with followers on Twitter (at least over past few days .. I have not done an exhaustive search over the week):

http://twitter.com/MichaelWrightMP
Few replies – he does retweet the Premier quite often.

http://twitter.com/MarkParnellMLC
I had to travel past 23 tweets before I saw a reply – and that was to a Senator.

http://twitter.com/DavidWinderlich
At least he’s trying to start a hashtag - #davidteam . This MP interacts at least within every 10 tweets, but doesn’t always appear to be David tweeting, as it’s been written in the third person, ie

"... thanks mate, check out David's website at www.davidwinderlich.com thanks for your support #DavidTeam"

Michael Pengilly has protected his tweets. http://twitter.com/MichaelPengilly What’s up with that? Is he following only? Why use Twitter if you don’t want to chat with others in a public forum? (ps Michael, change your colour design! Ouch).

And now we come to the exception to the rule – Dr Jane Lomax Smith, tourism and education minister, who’s been using Twitter for quite some time. http://twitter.com/DrJaneLS

Dr Lomax-Smith often responds and interacts with followers, shares more personal information, (such as what she’s looking forward to for dinner tonight), funny anecdotes and blunders and shows personality:

“ Can't stand reading tweets from fitness fanatics about rides runs and swims while bothered by calf injury and sulking around house”.

Of course, she also talks politics and spruiks what her government is doing. But she gets points for replying to followers and being real. Dr Lomax-Smith needs to grab her colleagues and run a Twitter workshop.

What have you noticed from SA pollies on Twitter? I’m especially interested to know if they’re direct-replying rather than publicly replying.

If they are DM-ing, why? If they have something to say to a constituent, surely they want to share that information with all of us?

Note: since publishing this blog, I've received numerous tweets to say Premier Mike Rann used to interact and reply to followers, but this appears to have dropped off during recent weeks. [23 Feb 2010.]

On the back of all commentary about “the internet killing mainstream media ...”

.. consider how Twitter encourages live TV viewing.

Have you ever sat back in front of the tele, relaxing in your favourite armchair, with your mobile phone open to Twitter?

If you answered Yes, you’re not the only one.

I’m increasingly enjoying watching live TV with a gang of friends – on Twitter.

While some people may have been doing this for some time, it only recently kicked in for me during My Kitchen Rules, the Channel 7 ‘reality’ series pitting passionate cooking couples against each other. I’ve been enjoying tweeting comments about the show and sharing views with others. We tweet about what the Kitchen couples are like, how the food looks, and how hot the celebrity chefs are. All brought together under a hash tag (one of the superior evolutions of Twitter).

On any given night of the week, you’ll find similar hash tag debates bringing Australian lounge rooms together: #spicksandspecks #cougartown #lost and much more. Longer show titles get a shortened version, such as #mkr for My Kitchen Rules or #sytycd (So You Think You Can Dance).

So, what are TV stations doing to capitalise on this?

I must admit I was surprised to see Daryl Somers gloating about Hey Hey It’s Saturday being a trending topic on Twitter some months ago, when Hey Hey had a comeback special. Still not sure he knows what Twitter is ... but besides this, have you seen many TV corporation references to Twitter?

Free to air television is finding its environment increasingly competitive, with audiences being pulled toward downloading content, DVDs, and viewing on demand without commercials in general.

Now, its strength just may be in encouraging audiences to watch alongside pals online as the show airs in real time, enjoying the show in an interactive forum they’ve never been able to experience before.

Last night, I tweeted about My Kitchen Rules for the entire program. And you know what’s really interesting for TV channels – and their advertisers? I tweeted about the commercials during the show. So did my tweet pals. We critiqued the commercials, the advocates featured in them, the creative used and how we felt about them.

There’s some real audience connection, market research and advocacy going on.
Let me know if you’ve seen TV stations encouraging social media take up anywhere.

Interesting articles:

Live TV's Alive as Ever, Boosted by Social Media

TV and Social Media Engagement

It's no surprise what was hot on Twitter this week: the official launch of Apple's new iPad.

When I woke the morning after Steve Jobs had shown the world his new baby, my Twitter feed was full of iPad references and little else. What happened to Haiti? Or everyone whining about a new work day?

While on Twitter, I bemoaned the fact that nobody seemed to want to engage in any other topics. But miraculously, by that afternoon, the iPad buzz had worn off. In my friend list of some 300 tweeters anyway.

That surprised me. While there are still occasional tweets about the iPad as more people muse on what it might do for us, it seemed to quickly die down.

Is this a symptom of the new communications world? We'd already been talking about Apple's imminent new tablet. Then, we were treated to plentiful analysis, following the launch. So much information was available: were we simply sated? And would this have occurred, say, three or five years ago?

I'm not sure if it's a symptom of social media communications, or the iPad device itself. But over coming weeks, I'll be looking at this and also the phenomenon of 'early adopters'. Because I suspect that there are more early adopters out there these days, spurred on by the interactions and encouragement they receive online. There's less privileged information, and people are sharing their expertise with the masses. For marketers, it's a dream come true.

Here's some more reading about the iPad online frenzy:

Mashable: Haiti, iPad and Obama (who incidentally think people will still be buzzing about the iPad a week from now ... but as I've said, I think this will peter out until they're in store and we get our hands on them).

Yahoo News: Cyber Crooks Cash in on iPad frenzy

Mobile phone etiquette used to be all about whether to take a phone call during a meeting or restaurant meal.

It was good fodder for late night comics and ammunition for disgruntled spouses at the dinner table. We debated when you should ignore a call, whether to turn your phone off or onto silent mode, how loud you should speak while on the phone in a public place and more.

Now, as we use our mobile phones in more ways, putting them away is like holding your breath for 2 minutes. Tricky and uncomfortable.

Today's mobile phone offers you a window onto the world and it can be tricky to shut that window down. Our phones are our media portals, networking spaces, event listings, maps and more.

And when we’re socialising at nightclubs or restaurants, we’re so used to being ‘social’ via our phones that it’s doubly hard to turn our back on them. What if a friend is trying to find you? What if they’ve sent a tweet and you missed it? Did you remember to check in on Foursquare? Has someone sent you a text?

Then of course, your phone is a powerful camera. You need to take it out, to record the fun you’re having. And you may as well share it instantly, so you visit your favourite app to upload that fresh image to your favourite social media space …

In the end, there may seem to be more reasons TO use the mobile phone than not to.

My thoughts? It depends on the company you’re keeping. If I’m dining with my husband, I know he wants me to look at him, not my Nokia screen. But if I’m with some girlfriends, it’s acceptable for us to have our phones in our palms, to share what’s in our tweet stream, to check in on Foursquare, and to upload ridiculous pictures of each other.

Our mobile phones are part of a fun, easy atmosphere where we share tips for social media alongside gossip about acquaintances. It’s all interconnected. And while we may be having a drink with four or five gal pals, we know there are plenty of other friends on the other end of our phones, tweeting from wherever they are, able to arrange to meet us, or discuss recommendations for our next pit stop.

Judge your audience and have respect for them. It’s simple.

Speaking of audiences: who can forget the episode when Hugh Jackman and Daniel Craig had their theatre performance interrupted by a mobile phone in the audience?

It’s essential to turn phones off in cinemas and theatres. I’m also in favour of enjoying a rock concert without filming the whole thing on your mobile. Mosh pits are for dancing and absorbing the moment, not for viewing hardworking musos via a tiny screen. Get real!

I'm constantly impressed by some of the pithy, droll and sarcastic bios people write for their Twitter profiles. I thought it was worth sharing a few of my favourites:

@derekandkong: Born at a very young age I realised almost immediately that I knew very little.

@keithpitt: web developer (Ruby on Rails), geek, gamer and robot from the year 2143

@TheBloggess: I have friends in spite of myself.

@Cathie_Tranent: I am a wife I am a mother I work I blog I photograph I design tshirts I'm tired

@Wang_Wang (panda) : Black and white bear. Omnivore. Likes travel, eating bamboo and origami. I'm endangered, but I party like a rock star.

@bludgingwriter: Trying to finish writing a book while the TV brings up the three kids

@teedubya: ... SEO Jedi. Uber bullshittapotomous. Social Shaman. Pompous Windbag. I'm kind of a Medium Deal.

Unfortunately, we don't always notice these bios, as we visit Twitter.com less, instead using tweet tools such as Hootsuite. These tend to disconnect you from the bios, background images and other individual touches that people use to represent themselves. It's worth checking in to Twitter.com now and then to take a good look at your tweet pals.

Have you ever noticed that on social networks the spelling can become, well, a little sloppy?

What does this mean to you? Does it tick you off? Or do you believe that it’s part of the fast-paced, casual atmosphere of the social media environment?

With tweets, I can forgive a typo – particulary if it’s from a mobile application. Those tiny keys on your mobile aren’t always your friend, are they?

But it’s absolutely unforgivable if somebody creates a Facebook group and has mistakes in the group name. So I’ve very happily joined the Facebook group: I’d join your group but there are spelling errors in the title.

Now, I’m no grammar queen. I’ll leave that to my good friends at Leviathancomms. Heck, I know I shouldn’t have started a sentence with ‘but’ (as I did earlier in this blog).

But spelling when you’re creating something, when you’re promoting a business online, when you’re writing about yourself and building your own personal brand? Come on!

I’ve noticed that age makes no difference. I looked up a former colleague on Facebook and read her profile. She had listed her children’s names without capitalising them. She’s in her 50s. What had possessed her? She wouldn’t have let happen in an office document. Why let it slip through on the internet, where people search for you and, frankly, judge you?

It gets worse when texting lingo and shortcuts enter the fray. A family member’s status updates are barely decipherable. Take these examples:

Wld lyk 2 know wtf....happend 2 my hotmail n facebook accounts, it said username/p-w unknown..lyk wtf...so i had 2 reset em both

OMFG..Im getting SOOOOOOOOOOOOOOO frustrated, trying 2 load a pic bt its taking 4 eva cuz everytym I load a pic frm my dig. Camera its huge..YYYYYYYYYYYYYY????????

One final thought: social media is about sharing. You’ve joined in because you’ve got something to say. If you want people to read your message, slow down and get the spelling right.

I’m getting a kick out of using Foursquare, a social network newly available in Adelaide. Foursquare has been another phenomenon in the US, but only recently added Adelaide to its list of cities (read Foursquare Goes Global).

Foursquare is so new, when you Google it, the first page of search results contain references to the old schoolground game.

Foursquare is for mobile phone users who like to get out a lot. Every time you visit your favourite coffee house / restaurant / shopping centre or other venue, you can ‘check in’ there on Foursquare. It gives you points for your check ins, and you can become ‘Mayor’ of the spots you frequent the most.

Your friends on Foursquare (who you find like you did when starting out with Twitter or Facebook), can see where you are. If they’re at that same spot, you’ll both know via Foursquare.

You can add tips about your favourite places, building up a wealth of shared information. (For example, I let people know that Kwiksticks in North Adelaide has ‘kids eat free’ nights every Tuesday).

So it’s part game, part locator, part status update, part venue review.

It launched in the US last year and had an estimated 100,000 users in November 2009.

It’s been called “addictive and slightly creepy”...

Using Foursquare
Here’s some good advice from Jason Moffatt, in a recent review of Foursquare vs Gowalla: if you want to avoid ‘stalkers’, check in on Foursquare as you’re leaving a location. (And remember – when you check in, you don’t have to share with friends at all. You can gain points by checking in, but untick the normal friend feeds that disseminate the updates).

What’s in it for me?
Personally, it’s only week one on Foursquare for me, so with these fresh eyes it’s too soon to judge whether a) I will quickly grow tired of it and let it lapse or b) I become so addicted my family arranges an intervention.

For the application itself, people are really talking up its potential. And why wouldn’t you – for an application that encourages people to get out and about, invite their friends and write reviews? If user numbers grow, it will be of obvious interest to countless industries.

“So far, about 200 venues, as diverse as bars and frames shops, have promotions offering discounts and other perks to Foursquare users in the system … “ read more.

Get on board, give it a go. Oh, and apparently it’s already overtaken Gowalla in terms of user numbers. Available in iPhone app, Blackberry app and on m.foursquare.com

More good Foursquare articles:

Why Foursquare Might Matter

Now you can play Foursquare anywhere

Lately I've been pondering .. all this hoo-ha about our Twitter and Facebook feeds being indexed by Google and Bing.

This means our status updates can be seen on search engine pages. It has the potential for embarassment. (Like the time I Googled myself, only to see my Twitter ranting about 'earwigs' was on page 1 of the results).

However, on the flipside: it's possible to write glowing things about yourself on Twitter and Facebook, in the hopes of seeing this reflected in search engines. Right?

So what would happen if I tweeted things like:

• Having fun being a model citizen. And gosh gee, I love my job!
• Children are precious. I love my boys. Spending time with them is the highlight of my day.
• Working extremely long hours for a client. I'm committed. I'm doing my best!
• Was tempted to water the garden. But then I remembered our water restrictions. And I didn't turn on the hose. No sirree.

Or even:

• Michelle Prak is the very model of a modern Major Social Mediarist ...

So I'm feeling like Google's eyes (the Eye of the Spider?) are watching my every move. I need to behave. And this is where we move into science fiction mode ...

How does God assess us? When we reach the pearly gates, what key words are important? What will get us through?

God surely doesn't need to watch over us any more. He can just Google us. If the right words match our names, we're in. So if he Googles 'Michelle Prak' how will weigh up words like 'bourbon, Buffy, hangover, marshmallows, Bruce Willis' against words like 'swimming, typing, grammar, early night, parent teach interview"?

Does this mean then, that Google spiders are the new Gabriel? They're God's angels?

Mind you, I don't believe in God. Just musing. Unless of course he IS real and indexing this page. In which case, can I add these key words quickly: hard working, striving, clean, made beds every day, loved my children, cherished my friends ... and fed the fish.

What's with the pressure to be funny on Twitter?

I thought it was just me. And then I Googled it just in case (as you do). And I found I'm not the only one .. it's a big topic out there.

Apparently those 140 characters aren't simply about being clear and succinct. They need to be funny, pithy, whimsical ... or at the very least, sarcastic. If you don't get a few LOLs, LMFAO or Hee Hees a day, you're #failing.

This applies to tweets from journalists, social media commentators, web developers, retailers, the ordinary Joe in the street.

I once saw this tweet posted: "I'm not following X Company any more. They're just not funny". What the?

Sure, there's plenty of other themes on Twitter. Many of them far from funny.

There's the soapbox brigade lobbying for something or railing against something. There's earnest awareness raising, fundraising and cause-promoting tweets. But hotdamn, those funny Twitterers are the best aren't they? Even better: the fake accounts that tweet in character.

Sure, fake Twitter accounts are 'naughty' but hell they're creative. (But can be so disappointing when they stop tweeting. I enjoyed JackFknBauer while it lasted. And BrosLife just doesn't tweet enough!)

If you want to succumb and sign up to more 'funny tweets', see Mashable's recommendations, this Twibe's list, and this one from PC World.

What else would you talk about when you land on Wave but ... Wave?


I'm in about 20 Waves now (posted discussions where lots of people contribute) and the main topic is How to Use This Darn Google Wave.


Second topic of note: Social Media.


And third: Adelaide's new social media grouping, #socadl, and what its objectives are.


Wave is quite difficult to read right now. Waves tend to become very lengthy, and it's not obvious how to dive in and head straight to the updates only. I tend to re-read posts and become lost. (@theskullcave recently gave me the hot tip: using your PgDown key to get to the end. Ooops. Thanks. See what an expert I am, peeps).


Everyone's new to Wave. So very few of us know how to organise it yet. Discussions go off on tangents and the Wave just gets longer and longer.


In time, I guess we'll learn how to focus. To post on one very clear topic (or document) and stick to it. (Or how to use our keyboard to greater effect).


As one Twitter friend put it: Wave seems too much like work. (@derekandkong). True, so far. But I'm going to stick with it to see how it evolves. Same as I did with Twitter.

I'm still to play with Google Wave ...

... but one thing I am hearing from Google Wave newbies, is that they're 'lonely' there.

At least, that's my interpretation.

I've seen tweets and comments like: 'Why is nobody waving at me?' 'I'm here .. now what?' and 'Um, I have Google Wave. Anyone want invites? Maybe I can finally make it a fun thing if I have contacts".

Like any online social or collaboration tool, it doesn't make sense unless you have your peeps there with you.

It reminds me of when I started out on Twitter. Landed there, set my profile, wrote my first tweet .. and, then what? It took me a while to follow people who tweeted anything meaningful with me. To build up contacts (and understand the context).

But after a few lonely forays, where I felt like I was butting into people's conversations, Twitter became a lively meeting place for me, full of knowledge-sharing and new (crazy) online friends.

Today, I'm still hearing Twitter newbies complain that they "don't get it". I always remind them: you need to stay on; reply to people; interact. It's not all about posting your own thoughts or links. It must be two-way.

I'm convinced this will happen with Google Wave. When it reaches its critical mass, it will take off. It's built around interactions - and that's pretty darn hard when you've only got a few mates there. It may be lonely now, but watch and see it evolve.

(Oh, and invite your friends, help them learn with you along the way .. and wave at me!)